Case Studies: Successful Domain Flips
Examining real-world examples of successful domain flips can provide valuable insights and inspiration for your own expired domain flipping endeavors. Here are a few notable case studies:
Case Study 1: Voice.com
- Acquired for: Unknown
- Sold for: $30 million in 2019
- Key Factors: Short, brandable name in the growing voice technology sector
Case Study 2: Insure.com
- Acquired for: Unknown
- Sold for: $16 million in 2009
- Key Factors: Exact match domain in a high-value industry
Case Study 3: Beer.com
- Acquired for: $80,000 in 1998
- Sold for: $7 million in 2004
- Key Factors: Broad appeal, potential for e-commerce and content
Case Study 4: Fb.com
- Acquired by Facebook for: $8.5 million in 2010
- Key Factors: Valuable to a specific company for branding purposes
Case Study 5: 360.com
- Acquired by Qihoo 360 for: $17 million in 2015
- Key Factors: Short, memorable domain with global appeal
These case studies demonstrate the potential for significant returns in domain flipping. However, it’s important to note that these are exceptional cases. Most successful flips involve more modest but still profitable returns.
Key takeaways from these case studies:
- Short, brandable domains often command high prices.
- Domains relevant to growing industries can appreciate significantly.
- Sometimes, the value is in the eye of the beholder (e.g., a company wanting a domain for branding).
- Patience can pay off – some of these domains were held for years before the right buyer came along.
While these high-profile sales are inspiring, remember that successful domain flipping often involves many smaller, consistent wins rather than a single massive sale. Focus on developing a diverse portfolio of quality domains and employing effective monetization strategies for sustainable success in expired domain flipping.
