2. Video Dominance in LinkedIn Content

Video content continues to dominate social media, and LinkedIn is no exception. In 2026, your LinkedIn content strategy must prioritize video to stay competitive. Here’s how to leverage video effectively:

1. Create short-form video content: Develop bite-sized videos (30-90 seconds) that deliver quick insights or tips. These easily digestible videos are perfect for busy professionals scrolling through their feeds.
2. Utilize LinkedIn Live for real-time engagement: Host live Q&A sessions, product launches, or industry discussions. Live video fosters real-time interaction and can help build stronger connections with your audience.
3. Produce long-form video content: Create in-depth interviews, webinars, or mini-documentaries to establish thought leadership. These longer videos can be particularly effective for complex topics or in-depth discussions.
4. Implement video carousels: Combine multiple short videos into a single, swipeable post for increased engagement. This format allows you to tell a more comprehensive story while maintaining the benefits of short-form content.
5. Leverage AI-powered video creation tools: Use AI to generate professional-looking videos quickly and efficiently. These tools can help with everything from script generation to video editing and optimization.

To implement this trend in your LinkedIn content strategy:

1. Invest in quality video production equipment and editing software. While smartphone cameras have improved significantly, professional-grade equipment can help your content stand out.
2. Develop a video content calendar that balances short-form and long-form content. Plan your video topics in advance, ensuring a mix of educational, entertaining, and promotional content.
3. Train your team or executives on best practices for LinkedIn Live broadcasts. Prepare talking points, engage with viewers in real-time, and follow up on questions or comments after the broadcast.
4. Experiment with different video formats to find what resonates best with your audience. This might include how-to videos, behind-the-scenes glimpses, customer testimonials, or thought leadership pieces.
5. Use LinkedIn’s native video analytics to track performance and refine your strategy. Pay attention to metrics like view duration, engagement rate, and click-through rates to understand what types of video content are most effective for your audience.

By making video a central part of your LinkedIn content strategy, you can increase engagement, build stronger connections with your audience, and effectively communicate complex ideas in an easily digestible format.