Strategy 2: Creating Compelling Pins for Affiliate Products

The second of our Pinterest affiliate marketing strategies focuses on creating visually appealing and informative pins that drive clicks and conversions. Here’s how to create pins that stand out:

1. Use high-quality, eye-catching images: Choose visuals that are clear, bright, and relevant to your product. Vertical images with a 2:3 aspect ratio (1000 x 1500 pixels) tend to perform best on Pinterest.
2. Incorporate text overlays strategically: Use text to highlight key benefits or features of the affiliate product. Keep the text concise and easy to read, using contrasting colors for visibility.
3. Design for mobile: Remember that most Pinterest users browse on mobile devices, so ensure your pins are easily readable on smaller screens. Test your pins on various devices before publishing.
4. Create multiple pin designs: Test different layouts, colors, and copy to see what resonates best with your audience. Use Pinterest’s analytics to track performance and refine your approach.
5. Utilize rich pins: Enable rich pins for your website to provide additional context and information directly on Pinterest. This can include real-time pricing, availability, and product details.

To implement this strategy:

1. Invest in a tool like Canva Pro or Adobe Spark for professional pin design. These platforms offer templates optimized for Pinterest’s recommended dimensions.
2. Use A/B testing to compare different pin designs and optimize performance. Create variations of your top-performing pins to maximize their reach.
3. Incorporate trending design elements and color schemes to keep your pins fresh and relevant. Stay updated on Pinterest’s style trends through their business blog.
4. Create video pins to showcase product features or tutorials. Keep videos short (15 seconds to 1 minute) and include captions for viewers watching without sound.
5. Use Pinterest’s native video creation tools for seamless integration and optimal performance on the platform.

By creating compelling pins, you’ll increase the likelihood of users clicking through to your affiliate links, boosting your chances of making sales through your Pinterest affiliate marketing strategies.