Strategy 6: Integrating Pinterest with Other Marketing Channels

The sixth of our Pinterest affiliate marketing strategies focuses on creating a cohesive cross-platform approach. Here’s how to integrate Pinterest with your other marketing efforts:

1. Cross-promote your Pinterest content: Share your pins on other social media platforms and in your email newsletters. This can drive traffic to your Pinterest profile and increase engagement.
2. Create Pinterest-specific landing pages: Design landing pages optimized for Pinterest traffic to improve conversion rates. These pages should maintain the visual appeal of your pins while providing more detailed information about the affiliate products.
3. Use Pinterest ads to retarget website visitors: Leverage Pinterest’s advertising platform to reach users who have shown interest in your content. Create custom audiences based on website visits or engagement with your pins.
4. Incorporate Pinterest follow buttons on your website: Make it easy for website visitors to connect with you on Pinterest. Place follow buttons prominently on your site, especially on content pages related to your Pinterest niche.
5. Use Pinterest as a content distribution channel: Share your blog posts, podcasts, and other content through pins. This can help drive traffic to your website and expose your audience to more of your affiliate offerings.

To implement this strategy:

1. Use a social media management tool like Hootsuite or Buffer to streamline cross-platform sharing. These tools often allow you to customize content for each platform while posting simultaneously.
2. Create Pinterest-optimized graphics for your blog posts and other content. Use these graphics to create pins that link back to your site.
3. Set up Pinterest tag on your website for retargeting purposes. This will allow you to create more targeted ad campaigns based on user behavior.
4. Design custom landing pages that match the aesthetic and messaging of your pins. Ensure these pages load quickly and are mobile-friendly.
5. Incorporate Pinterest into your overall content distribution strategy. When creating new content, plan how it will be shared on Pinterest from the outset.

By integrating Pinterest with your other marketing channels, you’ll create a seamless experience for your audience and maximize the impact of your Pinterest affiliate marketing strategies.